Thomas Kuhn coined the phrase “paradigm shift” in 1962.
In 1964 Dr Raphael Mechoulam, an organic chemist from Israel, managed to obtain samples of the illegal substance called marijuana. From those samples, he isolated and elucidated the psychoactive constituent in the “marijuana” plant called THC (delta 9 tetrahydrocannabinol).
We then learn that everyone of us has an endogenous cannabinoid system (aka endocannabinoid system) complete with cannabinoid receptors. What does this mean? The cannabis plant is able to work with our bodies system to enable it in achieving homeostasis. In other words, the pot plant is the top plant that can help us achieve ultimate health. You can’t make this stuff up!
At the time that they were building the pharmaceutical industry, they demonized the biggest competitor, the pot plant.
This is why a paradigm shift is of the utmost importance.